Breakthrough Limit with Our Food Innovation Along with Sustainability
The food industry is undergoing a massive transformation, fueled by evolving consumer expectations and rapid lifestyle shifts. Today’s consumers are more informed, more conscious, and more selective than ever before. They are not only looking for delicious and convenient products but they also want choices that support health, sustainability, and authenticity. Brands that stay ahead of these changes and a clear alignment with consumer values will be the ones to thrive in this competitive landscape.
Let's explore five key trends that are shaping the future of food in 2025 and beyond and see how SMS’s innovative starch solutions empower brands to meet these needs with confidence.
Health & Wellness
As consumers become more mindful of what they eat and how it impacts their overall well-being, the demand for healthier food choices is accelerating. Reflecting this momentum, the global health and wellness food market is projected to reach $1.6 trillion by 2030 (Grand View Research). This shift toward “purposeful eating” highlights the growing appetite for foods that deliver functional benefits beyond indulgence. Interest in probiotics, prebiotics, plant-based nutrition, low-sugar formulations, gut health support, and nutrient-enriched products continues to expand.
At the same time, consumers increasingly favor clean label options made with simple ingredients and free from artificial additives, along with free-from solutions such as gluten-, dairy-, and egg-free alternatives—making products more inclusive and accessible to a wider audience..
SMS Solutions:
- PROTIMATE® PB85 – Plant-based protein delivering smooth texture, clean taste, and a protein boost tailored for health-conscious lifestyles.
- PHYBOPLUS® 2 – Resistant starch with functional dietary fiber to boost nutrition in bakery, beverages, noodles, and snacks.
- NATURA® Series – Clean label starches with no additives or E-numbers, helping brands build trust through natural ingredients.
- EMULTEC® Series – Cost-effective ‘free-from’ solutions designed for allergy-sensitive and health-conscious consumers.
- Starch-Based Excipients – Multifunctional excipients designed to optimize pharmaceutical, nutraceuticals, and functional products with cost efficiency.
Convenience
In a world of busy schedules, consumers want food solutions that save them time and effort. From ready-to-eat meals to frozen-ready options and premixes, convenience products meet the demand head-on. This trend is driven by urbanization, influence of social media and a general desire for a more relaxed lifestyle.
This has led to innovations like ready-to-drink shakes, frozen meals, customizable meal kits, and portion-controlled snacks. In short, convenience no longer means compromise, it means smart, accessible solutions that fit seamlessly into modern living.
SMS Solutions:
- KREATION® Series – High-performance premixes, frozen-ready, ready-to-eat solutions for meals like pizza, difuku or other ready-meal favorites— perfect for matching the fast-paced, on-demand lifestyles of today’s consumers while offering longer freeze-thaw stability.
Taste & Experience
Flavor remains a critical factor in consumer choice with 69% of consumers prioritizing taste as a key sense according to a 2025 Prepared Foods survey. Beyond good taste, it is about multi-sensory experiences and discovery. Consumers are not only looking for delicious taste but they want to be surprised and delighted by new flavors, textures, and food combinations. This extends to a desire for authentic, original, and even visually appealing products that offer a deeper connection or something worth sharing.
SMS Solutions:
- S-Tex® Series – Delivers firm, elastic texture with excellent freeze–thaw stability, ensuring sensory quality is preserved from production to enjoyment.
- KREAMERY™ Series – Creates creamy, indulgent, melt-in--mouth textures that elevate sensory luxury and keep consumers coming back.
- V-Tex® Series – Improves product appearance by replacing part of the tomato content, providing visual appeal and cost efficiency without compromising on quality.
- FLAVOTEC® Series– Flavor encapsulation that enriches and protects the taste and aroma of key ingredients, creating moments worth rememberings.
Sustainability
According to Euromonitor’s Voice of the Consumer: Sustainability Survey (Jan–Feb 2025), around 62% of global consumers are concerned about climate change and actively seek ways to make a positive environmental impact through their daily choices. People want to support brands that align with their values, prioritizing products that are environmentally friendly, ethically sourced, and contribute to a healthier planet.
Brands that make sustainability a core priority hold a powerful advantage in connecting with their consumers. Embedding environmentally and socially responsible practices into their strategy helps build deep customer loyalty and stand out in a crowded market.
SMS Solutions:
- YES BIO – A game-changing biodegradable solution made from naturally sourced tapioca starch. Fully compostable, recyclable, and crafted for the circular economy, it’s designed to replace single-use plastics and promote a truly sustainable lifestyle.
- Starch-based coating for paper-based products (e.g., paper cups, bowls) with excellent oil & grease resistance.
- YES BIO W-Proof for coated paper rolls—ideal for eco-friendly, functional packaging.
- Bioplastic-based products such as straws, mulch film, and 3D filament.
- With OEM customization, brands can bring their unique vision to life while staying true to environmental commitments. Whether you’re a sustainable brand already—or moving toward becoming one—your journey can start with YES BIO.
Transparency & Trust
Consumers today demand transparency from the brands they buy from. With a desire to know where their food comes from, how it's made, and what's in it, people now view a brand's honesty as a key factor in their purchasing decisions. This trust empowers them to choose products that align with their health, lifestyle, and ethical values.
SMS Solutions:
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At SMS, we adhere to internationally recognized quality standards and ensure every solution is produced with traceability, safety, and sustainability at its core.
By trusting SMS, we not only deliver high-performance solutions but also the reassurance that our customers and their consumers can count on.
As the food industry continues to evolve, one thing is clear: consumer expectations are higher than ever. Success now depends on delivering products that are healthy, convenient, sustainable, and trustworthy, all while offering memorable taste experiences.
At SMS, we believe innovation and responsibility go hand in hand. By harnessing the versatility of tapioca starch, we help brands turn these trends into real opportunities, creating products that not only meet market demands but also build long-term consumer loyalty.
Want to Dive Deeper? Meet us at Fi Asia Thailand 2025
Meet SMS at FIA 2025 from 17 - 19 September 2025, Booth No : J14 Hall 2, QSNCC, Bangkok Thailand, to experience how SMS’s innovative tapioca-based solutions can elevate your brand’s values from health and convenience to sustainability and unforgettable taste.
Register now and meet our experts to explore solutions built for today’s consumers and tomorrow’s market.