SMS Unlocked the Full Potential of Plant-Protein for Enhanced Well-Being at BRIDGE2FOOD 2023, Singapore

The SMS Food Specialist Team led by Dr. Werawat Lertwanawatana (the CEO of SMS) attended the food business networking at the Bridge2Food event, highlighting the instruction to incorporate plant protein into regular food as a meat substitute for enhanced well-being.

Attempting to meet the burgeoning global food demand by relying on traditional protein sources, such as meat and fish, is a daunting task, if not impossible. This approach would affect our already limited resources and exacerbate environmental issues, particularly the emission of vast amounts of CO², further leading to the climate change crisis. Thus, the solution lies in plant-based protein sources, a vital key to supplying the world's growing population with ample protein. SMS introduced comprehensive plant protein solutions, including PHYTO 50, PROTIMATE®Series, and I-MEATEX®Series by showcasing the food menu display such as plant-protein sausage, vegan salmon, and pea protein drink.

The highlight is focused on the convenient application of PHYTO 50 as a partial meat substitute. PHYTO 50 foods seamlessly integrate into consumers’ favorite recipes, providing increased protein content at a lower cost than ordinary meat-based products. The resulting PHYTO 50 foods have their taste and texture inseparable from their original recipes. This leads to improved protein absorption efficiency and muscle synthesis.

The crucial aspect is our potential to expand the market share from the current 1-2% of plant protein consumption to a mainstream presence, capturing a significant 98-99% of the market. It's evident that this concept has the potential to benefit the entire plant protein community. As such, the presentation will highlight advantages for all stakeholders. The CEO emphasizes that this initiative will contribute to the growth of the plant-based protein community as a whole and our efforts will extend to supporting the entire plant-based protein ecosystem as well.